Like people in all countries deeply impacted by colonial experience, including my Canada, Icelanders love putting on the identities of others, in the way people in non-colonial cultures enjoy putting on a new T shirt.
Just remember, people can take them off just as easily, and that the real person is hidden: first by a self worn as an ornament of status in an imagined elsewhere (which plays out locally) and, second, by a lack of words to describe that self. In Iceland, you can meet Icelanders, but it’s hard in downtown Reykjavik or online, where Icelandic is losing ground to English. In both cases, foreigners like myself are being given a genuine, although guarded, welcome. It is, nonetheless, business, and business is business. It is not to be confused with this: