Icelanders dress quite practically. So do tourists. There’s one on the right, in Akureyri.

But 66 Degrees North knows that we all like brightness. It brings us in the door. Then we buy the dull stuff.  This is complicated marketing! For example, this is what I came for in December:

And a couple times, this is what I got:

I was drawn into 66 North by the bright lights, but bought nothing. It’s a mysterious thing. Is it because Akureyri is only 65.8 degrees north? As for Reykjavik?

Well, that’s a mere 64 degrees north. What more needs to be said.