Only 7 hours from Reykjavik, dear!
The 4×4 is to get off the road to where there’s room. Just a tip.
In the global city, money is made and stuff is imported from the world. This stuff is often cheap, as a representation of Icelandic global economic clout, although it does represent wealth and connection.
Often the process of Icelandization is to treat this adopted material with humour born of poverty. Jokes of this kind are serious business. They warm a cold world.