Of Humans and Power

Most humans, unfamiliar with the Earth, try to get as close to her power as possible.

Dettifoss

They will find each other, but will be powerless. Iceland is currently financing itself on this illusion, based on a thousand-year-old tradition of hospitality. The land’s hospitality reveals itself when you turn away and walk for, oh, ten minutes into the earth.

Fossunderlendiheiði

There are also ancient traditions of Icelanders reading this mixed landscape of water, volcanoes and wind. Keeping the tradition alive has never been so important or, under the business, so difficult.

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