Six years back, these ads for warm weather clothing were all the rage.
A melancholy bunch, but they appealed to visitors of European heritage.
Who just want to go where it is cold and to be warm there, or at least are willing to let their bodies remember all that.
Of course, the ads were made in New York.
But their appeal was solid.
Today, the ads are still about superhuman melancholy, about prowess in conditions that would slay most others, but with adventure. No longer is being bodily present in Iceland enough. You have to be an airplane.
And of course, at the same time still be a vulnerable waif, even with a bit of fear and disdain.
Ah, Iceland, still playing with fairy lore after all these years.
Imagine if the Icelanders just got up one day and redefined the human myth instead! I’m waiting for that day.
Perhaps new glasses first?