Tag Archives: marketing

Reykjavik Will Be Your Tomato

An Icelandic barn at Selvogur, on the Atlantic,

The Icelandic barn as presented to tourists in Reykjavik. Notice the red logo and the warm red roof, and the cold Icelander you just probably want to take home and warm up with some tomato soup.

No problem. Money will solve that.

Stir it all up together in the pot and what do you get? Well, this June, it was an American barn, teleported downtown.

All this has an effect on the eternal soul.

 

Having Fun keeping Warm with the Fairies in the Icelandic (Oh Not Really) Cold

Six years back, these ads for warm weather clothing were all the rage.

A melancholy bunch, but they appealed to visitors of European heritage.

Who just want to go where it is cold and to be warm there, or at least are willing to let their bodies remember all that.

Of course, the ads were made in New York.

But their appeal was solid.

Today, the ads are still about superhuman melancholy, about prowess in conditions that would slay most others, but with adventure. No longer is being bodily present in Iceland enough. You have to be an airplane.

And of course, at the same time still be a vulnerable waif, even with a bit of fear and disdain.

Ah, Iceland, still playing with fairy lore after all these years.

Imagine if the Icelanders just got up one day and redefined the human myth instead! I’m waiting for that day.

Perhaps new glasses first?