… is how …
… it is done.
Are you surprised?
So is the one they live in, across the road.
One has water blowing in the wind. One has volcanic ash blowing in the wind. These are the big choices. Hmm. OK, also the Atlantic Ocean blowing in the wind.
And, right, fog and rain blowing in the wind.
Do they tell you about that? No, they do not. They tell you about the Blue Lagoon:
Did you notice the consistent use of white? It’s a message. Let me show you again. One …
Icelanders know about whiteness.
How blue it is.
And how it covers everything with illusion. OK, well, a backdrop for illusions.
And that in Iceland ghosts are everywhere.
And they are white.
Well, white and red. And white.
So, off you go!
But their appeal was solid.
Today, the ads are still about superhuman melancholy, about prowess in conditions that would slay most others, but with adventure. No longer is being bodily present in Iceland enough. You have to be an airplane.
Imagine if the Icelanders just got up one day and redefined the human myth instead! I’m waiting for that day.
Perhaps new glasses first?
Two friends and street buskers, a sandwich board and a shopping cart hanging around on Lækjargata, waiting for tourists, have a chat while hoping one of the cash-flush foreigners will stop.It’s a hard life, with only your imported self and a Jysk table for a lure, but it’s a living, eh. It is, indeed.