Tag Archives: advertising

White Iceland

The Iceland the Icelanders send you to on the bus is magical. 

Seljalandsfoss

So is the one they live in, across the road.

One has water blowing in the wind. One has volcanic ash blowing in the wind. These are the big choices. Hmm. OK, also the Atlantic Ocean blowing in the wind.

Snaefelsnes

And, right, fog and rain blowing in the wind.

Seydisfjörður

Do they tell you about that? No, they do not. They tell you about the Blue Lagoon:

Not your style? Well, there’s this story, too.

Did you notice the consistent use of white? It’s a message. Let me show you again. One …

…two…

…three.

Icelanders know about whiteness.

How blue it is.

How watery.

And how it covers everything with illusion. OK, well, a backdrop for illusions.

And that in Iceland ghosts are everywhere.

And they are white.

Well, white and red. And white.

Right, and snow blows in the wind, too.

So, off you go!

Having Fun keeping Warm with the Fairies in the Icelandic (Oh Not Really) Cold

Six years back, these ads for warm weather clothing were all the rage.

A melancholy bunch, but they appealed to visitors of European heritage.

Who just want to go where it is cold and to be warm there, or at least are willing to let their bodies remember all that.

Of course, the ads were made in New York.

But their appeal was solid.

Today, the ads are still about superhuman melancholy, about prowess in conditions that would slay most others, but with adventure. No longer is being bodily present in Iceland enough. You have to be an airplane.

And of course, at the same time still be a vulnerable waif, even with a bit of fear and disdain.

Ah, Iceland, still playing with fairy lore after all these years.

Imagine if the Icelanders just got up one day and redefined the human myth instead! I’m waiting for that day.

Perhaps new glasses first?